Founded in 2022, Parke began with upcycled vintage denim and has since become an influencer-favorite, specializing in elevated basics ranging from knits, loungewear, denim, and most recently, collaborations with other female-founded brands like Stoney Clover Lane. Both brands are similarly driven by their strong, connected communities and the desire to create products that bring joy to the everyday. For this collaboration, I developed a cohesive brand guide and created all digital assets including Instagram stories, in-feed posts, emails, web banners. Additionally, I designed a custom box for influencer gifting and supported our retail activation by designing acrylic signs, menus, napkins, and stickers to ensure the event felt branded and special. I also worked closely with the Visual Merchandising team to bring this event to life.